BOOK PLANNING AND PROMOTION LIST

We can help you by...

1. Announcing your new book: We can get you listed as an author and/or publisher, if this relates, in respective directories, and publications within the publishing industry.

2. International Standard Book Number (ISBN). We can do this for you, or we can help you complete this essential step to get your book listed in the critical Book’s in Print, alerting Publishers' Weekly, Library Journal, Forthcoming Books, and several others.

3.  Advanced Book Information (ABI Form).

4.  Help you complete Form TX to copyright your book. The new copyright term is for life plus fifty (50) years.   

 
5. Help you obtain a Library of Congress Number from Washington, D.C. Over 150,000 libraries, worldwide, subscribe to this catalogue issued several times annually in four (4) editions.

6.  Request you be listed in Cataloging in Publication. How your book gets cataloged under "subject headings" can be just as important to small publishers as how it gets reviewed.

7.  FREE listing in Book Publishers of the U.S. and Canada.

8.   FREE listing in Contemporary Authors.

9.   List your firm in International Directory of Little Magazines and Small Presses.

10. Listing in Publishers International Directory

11. Listing in Literary Market Place—an inclusion here will help your customers and suppliers to find you.

12.  Help you determine what your book is worth. Develop prices and, if applicable, discounts, terms, collections, and return policies. Also initial press runs, estimating first year sales, and timing your reprint just right.

13.  Create and present your Discounts and Terms Sheet for inclusion in ABA's Book Buyer's Handbook. . Help create a universal discount schedule for mail order dealers, internet malls/stores/communities/affiliate marketers/distributors, wholesalers, retail bookstores, college bookstores, libraries, teachers . . .

14. Create a collection series of sales letters to keep accounts payables very low.

15. Promoting your book: Help you analyze carefully the kind of person who is a prospective purchaser of your book. This is the single most important thing to consider. The keys to your promotion are targeting and timing.

16. Provide key contacts—people who can help move the greatest volume of books with the least expenditure of time and money. Wholesalers, distributors, and subsidiary rights buyers who must "discover" you and your book—NOW.

17. Set up an Address Code System System for every brochure, ad, order blank, press release, directory listings on and offline . . . everything! Our codes will help assess the return on your promotional investment.

18. Subsidiary rights sales: Can be a dramatic avenue to profit. The term subsidiary rights means additional spin-off sales i.e., selling the paperback rights of a hardcover book to a trade publisher . . . selling the right to produce the story in motion picture form . . . or for a magazine to excerpt part of a book. Subsidiary rights sales have swept many authors to national acclaim and healthy bank accounts.

19. We can help generate testimonials critical trade media and prominent people to use on the back cover of your book. Get permission to quote these people in a written legal release. We can assist you in attempting to obtain "quotable quotes" from television/radio personalities, and nationally recognized individuals.

20. Obtain Pre-publication Reviews in the book publication industry's top six media. Trade publications will review your book prior to publication so that bookstores and libraries will have the opportunity to stock it before patrons start asking for it. Pre-publication reviews are directed at the trade. Regular book reviews are aimed at the ultimate consumer/reader. Remember: Book reviews sell books!

21. Generate publicity and invite book reviews by writing effective and timely press releases to obtain free publicity for book orders. We can send news releases to magazines, newspapers, ezines, radio and TV stations, libraries, newsletters, book clubs, wholesalers, sales reps, hometown papers and organizations with which you may have a connection.

22. Attempt to get reviewed in as many areas as possible: create and distribute a cover sales letter, quotes from review sheets, ABI form photocopies, 5x7 photo of book or send as an e-file. Obtain copyrights, listings, and early reviews BEFORE we print final books.

23. Create a hard copy review package (press kit) and send it to our book reviewer contacts. Package includes: one book, two-sided, 8-1/2 x 11 brochure, review slip, a sample review, cover sales letter—one page, postage-paid reply postcard, and 5 x 7 b/w glossy photograph with a bleed, and a three line selling caption under/in the photo.

24. Write personal sales letter to praise, thank and acknowledge all reviews from each reviewer. This is the best promotional investment you can make.

25. Generate radio and TV interviews: create an available for interview promotion package to key contacts—program directors and producers on major network shows. One guest appearance on the "The View" or on "Oprah" can send the sales of a book soaring to new records. Major media appearances and bookings have been known to turn books into bestsellers. We would need to create a unique appeal and use a different approach.

26. Arrange author tours to promote your book out-of-town. It's a tough, grueling experience, but there is no cheaper way of reaching the non-mail-order book buying public. We will arrange as many as 200 appearances on radio and TV shows in as many cities as you want while you visit bookstores in between.

27.  Hook your book up with TV giveaway programs for national exposure. All we do is donate one book. These programs raise funds for charitable organizations.

28. Create and disseminate feature articles about author feature articles about author to gain widespread publicity and increase your chances for a bestseller. As applicable, we will arrange interviews by phone, in person, and electronic media with local papers, company owned magazines, alumni publications, book and newspaper columnists, fraternal club officers, civic club readers, editors of magazines, newspapers, e-zines, trade journals, newsletters/bulletins. All fraternity/sorority magazines, public relations directors, all kinds of special clubs and hobby groups, national and national and local associations. Book promotion through magazine articles is another way we can help you gain publicity for your book. We would spin off articles from certain chapters of your book. You'll build your reputation faster this way while earning cash in advance sales—a tagline selling your book will be added at the end of each article we create. Also included is a coded key number to trace each order's origin. You now know how to measure any profits.

29. Setting up lectures or readings to promote your book. As an author, you are an "expert" on your subject. People will be anxious to hear about your work or your opinions. It's gratifying for the ego, lets you meet interesting folks, and—when done selectively—sells many books! If you make each talking engagement a performance, your fame will spread. Paid engagements may come your way. (Not to mention hoards of single copy book sales!) Do you posses the stamina and time to handle this promotion? If you are a poet or novelist—bookstores, libraries and colleges are prime candidates for sharing your message at readings. As applicable, we can help you find speaking engagements at church groups, the "Y," women's clubs, professional organizations, educational institutions or senior centers, PTAs, the Chamber of Commerce, among others. Speaking engagements will promote your book and add to your professional portfolio. Now, in addition to being an author/publisher—you are a lecturer, too. Speaking fees add up quickly—and so can book sales!

30. Book signing parties when successful, can help make other advertising and promotions more effective. Our experience shows the best scheduling is to tie in with a radio or TV appearance and some local advertising. Local bookstores can be contacted on your behalf and large numbers of news releases and invitations to VIPs around town can be sent.

31.  Finding customers/markets for your book Your marketing effort is vital to the success of your book. It may be the greatest ever written, but if it fails to reach its intended customer, it won't sell. Money is the measure and your book won't be successful without sales. You have expended a great deal of effort in writing your book, but it is the energy and creative selling strategy you expend now that will make your earlier effort pay off! We can assist you in: getting your books into bookstores, reaching wholesalers and distributors…selling the large chain bookstores— (Waldenbooks, B. Dalton, Barnes & Noble…tapping into the lucrative (150,000+) library market: when last checked, there are 10,000 public libraries, 3,000 college & university libraries, 12,000 special ones (law, government, business, medical, church) and 20,000 in high schools. Annual library sales total over $1.4 billion.   

 
32. Going after educational sales: as applicable, elementary and secondary schools, junior colleges, college after universities, all have sparkling potential as large scale buyers.

33. Premium sales are anything but meager. If your title lends itself to the premium market (think veteran's associations, non-profits), you may be talking about selling 5,000…20,000…100,000 books at one time. Of course, since the volume is so large, premium buyers expect you to give them a very good discount. Even if you make less per book, when you multiply the amount by 20,000, it adds up quickly. Plan on doing a customized promotional cover that includes the institution's name, when printing. Ideally, premium arrangements should coincide with your own next printing, so you can also benefit from the reduced prices of the larger print run.

34. Other bulk sale opportunities. Other bulk sale opportunities are too numerous to list here. For unusual moneymaking strategies…winning publicity and creative sales ideas that work, proven sound advice on how to successfully write, publish, promote and sell your own book, call The Book Promotion-ologist™, Dr. Andrew S. Linick—best selling author, successful self-publisher, owner of three book clubs, publishing, direct marketing/mail-order, internet consultant. Serving authors/self-publishers, major, small, and independent presses, book publicists, and entrepreneurs selling information since 1968.